About
Adaya was established in 1993; a design and manufacturing studio for jewelry and judaica products led by Maya Reiten and Dina Twaig [Hypperlink to About the Designers page]. Reiten and Twaig are committed to quality and aesthetic values; creating a classic, unique look for every woman. [Hyperlink to Creative Vision page]
In an age of industrial, mass production, Adaya preserve nearly extinct traditions. Every piece made by Adaya is handcrafted to perfection, combining a wide array of materials which create an outstanding stylish colorful scheme. The studio is located at the heart of Israel, marketing its products worldwide.
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Adaya’s Vision
The pieces which come to life at Adaya intertwine traditional craftsmanship with contemporary way of life. The materials are carefully selected from various countries and are imported to Israel. Whether it’s a designed Mezuzah, necklace, locket or an adorned bracelet, every gem and rock is handcrafted, whilst meticulously maintaining refinement and assembling every detail to a wonderfully executed piece.
Adaya’s jewelry and judaica products are styled from diverse materials, among them silver, brass, Swarovski stones, beads and alpaca silver; all of which create an astonishing harmonious appearance. Every piece begins with an idea, an emotion; a moment in time. Adaya’s inspirations touch art-nouveau and ancient cultures, which result in a visual abundance. The models start off as an empty plate; reconstructed again and again, until the exact materials are found and every gem is integrated to create a unique, one-time piece.
Maya Reiten and Dina Twaig, Adaya’s designers [Hyperlink to about the designers page], are influenced by the traditions they absorbed at their father’s home. Today, they try to maintain that sense of intimacy – not only in the pieces they design, but also in the working environment they created; along with a dedicated team of jewelers.
Adaya’s devoted clientele are searching for a piece for an accurate, exceptional look. Whether it is a silver necklace, earrings or bracelets, Adaya’s team is obligated to allow every woman to create a classic, unique, non-seasonal look for every hour of every day.
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About Adaya’s Designers
Sisters Maya Reiten and Dina Twaig work together, both in local and global markets. Apart from professional training, they have been active figures in jewelry design arena for many years. Their skills, as well as their connection to traditional jeweler’ know-how, are translated to designing and manufacturing series of globally acclaimed jewelry and judaica pieces and a devoted clientele.
By Reiten and Twaig’s guidance, Adaya is committed to relentless quality; to an inimitable creation and meticulous stylish hand-craftsmanship, creating a universe of colors and materials from each and every piece. Their affinity to tradition – as well as their creative aspiration to create a non-seasonal visual interpretation – conjure to a complex dialog between new and old; between a warm, cozy sense of intimacy and the intense world in which we dwell.
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